How to optimize the user experience in offline stores?
The new retail of the limelight is also a brand new attempt to reform the traditional retail industry by combining the advantages of online and offline. The outstanding advantages of the experience as a physical store will definitely be the top priority, how to store the store. Optimize the user experience? What are the means to effectively improve the user experience?
For example, the same is to buy a piece of clothing, online trading customers can feel the quality and size of the clothes in real time, as well as the guide to assist in the try-on and match, otherwise online shopping can only be speculated by the model picture How effective is it to wear it. This is the advantage of the simplest experience, because online stores can't do it and physical stores can.
1. Display optimization. The store display is similar to the page decoration of the online store, but it is obvious that the display decoration of the physical store can be much more arrogant. This is the first impression after the customer comes to the store, and even an important factor to attract customers into the store. In recent years, the trend of store display is minimalist, green and natural. The scene-like garden shopping environment is a good choice, such shopping The environment allows customers to relax and enjoy the shopping experience to a greater extent.
2. Professional shopping guide. Many customers don't know much about the products they want to buy. Even if they buy clothes, they don't know the characteristics of each type of fabric. For example, cotton is excellent in breathability and comfort, but stains are not easy to clean. Improve the professionalism of the guides, provide customers with really useful advice instead of persuading you to buy two more.
3. Cross-border cooperation. Another advantage of a physical store is that it is a real store with a real store, and there is a store next door. They form a shopping center and form a seafood street, so that customers can enjoy a one-stop shopping experience, bookstores and coffee shops, flower shops and snack shops, clothing stores and cold drink shops...joining and complementing each other, customer sharing.
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